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The province accompanies companies from Santa Fe to the International Footwear and Leather Show in Colombia

Minister Ciciliani participates on the inauguration of the event. Five out of the six Argentinian companies that participate in the Expo are from Santa Fe.

The province accompanies companies from Santa Fe to the International Footwear and Leather Show in Colombia

The Minister of production, Alicia Ciciliani, participated in the inauguration of the International Footwear and Leather Show, Leather Goods, Supplies and Technology (IFLS + EICI), the most important event in the sector in Central America, which was carried out in July in the city of Bogotá, Colombia.

This participation was in the context of the mission organized by the provincial government, through the International Investment and Trade Agency Santa Fe Global, with the aim of accompanying five companies from Santa Fe that participated in the exhibition: Titanitos, Mercoimex, Valerio, Elda La Fratta and The Bag Belt.

The minister consideres it is strategic to develop the Latin American market as a destination for Santa Fe exports. To this means, she added, "From the Ministry of Production we carry out a policy aimed at promoting the internationalization of niches jointly with SMEs with products that differ from a strategy of added value, design, creativity and innovation, as those that accompany us in this fair. "

RESULTS OF A COMPREHENSIVE POLICY
The participation of the companies from Santa Fe in the IFLS + IBD is part of the work that the Santa Fe Global Agency has been developing for three years with the Argentine Agency of Investment and International Trade, which depends on the Ministry of Production of the Nation, and the Santa Fe Chamber of Footwear, with the aim of developing the sector, providing added value and encouraging its insertion in new markets. Prior to this activity, design and creativity workshops were carried out by the Institute Arsutoria of Milan, the world's leading training school on fashion and design applied to shoes and handbags.

Other line of work with the sector was its promotion from the program Santa Fe Exhibits, which in 2017 allowed 31 SMEs to participate in Exical, the footwear mega show that took place in the city of Cordoba. During those days, participants were able to exhibit their production, learn from the experience of more than 200 companies from all over the country, generate contacts, and do business.

The director of the agency, Débora Marini, said, “The purpose of these actions is to ensure that companies do not compete in the market only for costs or low prices, but from a strategy of differentiation based on design and innovation, which reinforces our strengths which, in the case of footwear, is the renowned Argentinian leather."

INTERNATIONAL LEATHER AND FOOTWEAR SHOW
The event is organized by the Colombian Association of Footwear, Leather and Manufacturing Industries and has the participation of more than 500 exhibitors from Colombia and invited countries such as Mexico, Brazil, Italy, Spain and Argentina, who exhibit the Latest trends in finished product, inputs and raw materials. The Argentine participation in this exhibition consisted of six companies, out of which five are from the province of Santa Fe and the other one from Cordoba.

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