During the first half of January, tourism generated 50.819 billion pesos, with more than 100,700 tourists visiting the riverside areas, cities and popular festivals of Santa Fe, according to data provided by the Provincial Tourism Observatory.
In this regard, the Provincial Minister of Productive Development, Gustavo Puccini, highlighted that tourists "choose Rosario, Santa Fe and come to enjoy our festivals, which reflect the identity of Santa Fe. This is a source of pride, but it is also the result of the work we have been doing since we took office to improve security in large cities and to promote tourism in Santa Fe, which had been neglected for years".
"We are strongly committed to improving road infrastructure and generating connections by promoting our international airports," said the minister, adding that "the remodelling of Rosario International Airport and the addition of destinations and frequencies are boosting the arrival of foreigners to our province".
Tourism figures
The report details that average hotel occupancy was 68% across the territory, and 82.5% in the resorts and cabins on the Paraná, Carcarañá and Lagunas rivers, which recorded a peak of 89% between 9 and 11 January. These figures reflect a sustained trend since the end of 2025, when they operated at full capacity.
In addition, tourists spent more than 4.05 billion on accommodation and more than 26 billion pesos on recreation. Meanwhile, the economic impact of non-overnight visitors was more than $20 billion.
The data demonstrates the joint effort between the public and private sectors to sustain and promote tourism in the province of Santa Fe, with events that strengthen the cultural identity of Santa Fe's towns and boost local economies.
Popular festivals: local tourism
As part of the strategy designed by the Provincial Government, through the Secretariat of Tourism, to promote local tourism, popular festivals and cultural events were consolidated during January, attracting more than 250,000 people, both locals and tourists, transforming the province of Santa Fe into an attractive destination for visitors.
The 3rd Jaaukanigás Festival, held at the Municipal Amphitheatre in Reconquista, was attended by more than 55,000 people, representing a 10% increase compared to 2025; boosting the local economy through trade, gastronomy and accommodation; and the 25th Provincial Festival Nuestro Canto in Moussy-Avellaneda, with 11,000 attendees.
The 40th Provincial Fisherman's Festival in Sauce Viejo was attended by almost 30,000 people, who gathered in the town as an epicentre of popular music and a reference point for lovers of folklore and local traditions.
Meanwhile, the Beer Festival in San Carlos Centro was attended by 6,000 people, the 130th Anniversary of the Founding of Pueblo Esther by 10,000, the 14th El Latinoamericano International Festival in Correa by 6,000, and the 18th Provincial Meat Festival in Nelson by more than 4,500.
In addition, the 16th Gran Noche de Reyes in Totoras, with the stellar presence of Luciano Pereyra, attracted large crowds; the 14th "24 Hs Sauce" Beach Volleyball Tournament in San Jerónimo del Sauce; the 13th Festival of Green Nights in Theobald; the Regional Festival of the White Sand in Malabrigo; the 53rd Final Edition of Chamamé in Gobernador Crespo; and the Summer Festival on the Coast in Cayastá, among others.
A weekend with a variety of activities
This weekend, the province of Santa Fe has a diverse range of tourist and cultural activities on offer in different locations, with popular festivals, carnivals, folk festivals, gastronomic events and sporting events.
The agenda begins on Friday with the Coronda Sports Festival and continues throughout the weekend with the provincial festivals of the Sun in Romang, Cheese in Progreso, Artisanal Pizza in Aurelia, Islero in Santa Rosa de Calchines, and Cooperativism in Sunchales; Barrancas Bajo las Estrellas; the celebrations for the 147th anniversary of Avellaneda; and the start of carnivals in San Carlos Centro and Salto Grande.
The city of Santa Fe will host the Guadalupe Folk and Solidarity Festival and the Provincial Festival of La Chopera, as well as the South American Tour at Belgrano Station.
